INTRODUCING THE XBOX COLLECTION
This spring, take nails to the next level. OPI teamed up with Xbox to create a vibrant palette to help you bring your A-game, in style. From pastel blues and greens to fantastical sparkle, 12 fresh hues in a range of crèmes and shimmers bring the virtual world to life so you can unlock unlimited looks and unlimited play.
Pinks that will put you in the winner circle (Pixel Dust, Racing for Pinks, Quest for Quartz) are contrasted with energetic hues of apricot, coral, and shimmery crimson red (Suzi is My Avatar, Trading Paint, Heart and Con-soul). Meet your matcha with pastel green and a mesmerizing sage (The Pass is Always Greener, Sage Simulation), then unlock a world of purple (You Had Me at Halo, Can't Ctrl Me, Achievement Unlocked, NOOberry).
"Over the past 40 years, we've traveled the globe; now we're excited to visit virtual worlds with Xbox," remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. "In these worlds, anything is possible, and the collection's colors reflect infinite possibilities so fans can think outside the box. Whether you use gaming as a creative hobby or a way to relax and connect with friends, nailcare offers these same benefits. From new shade technology to nail art and more, consumers can expect lots of exciting surprises to come with this partnership!"
"This spring, expect to see lots of sparkles, along with colors that are simultaneously bright and calming," adds OPI Global Director of Color Collections Jill Bartoshevich. "Shades like Sage Simulation, a deeply pigmented version of seafoam green, and standout hue Achievement Unlocked, an energizing crème lilac, offer wearers an escape into a world of color. This collection also includes four ultra-shine hues-Quest for Quartz, Pixel Dust, Heart and Con-soul, and You Had Me at Halo- with reflective pixel dust for an effect that's simply mesmerizing."
All 12 of the OPI x Xbox shades will be available in GelColor, Infinite Shine, and Nail Lacquer formulas, including: Quest for Quartz, Pixel Dust, Racing for Pinks, Suzi is My Avatar, Trading Paint, Heart and Con-soul, The Pass is Always Greener, Sage Simulation, You Had Me at Halo, Can't Ctrl Me, Achievement Unlocked, and NOOberry. Six of the shades will be color-matched in Powder Perfection formula, including: Racing for Pinks, Suzi is My Avatar, Trading Paint, Can't Ctrl Me, Achievement Unlocked, and NOOberry.
GelColor provides a salon-perfect finish with up to three-weeks wear, while Infinite Shine offers a high-shine finish and traditional lacquer application. Nail Lacquer features a highly pigmented, rich formula for even application without streaking. Powder Perfection, a dipping powder system delivering a quick, no-light curing application, offers more than two weeks of wear. Game on.